Our approach can be summarized in one word “ethos”.

Definition: e•thos(e'thos')

SCO Advisors Definition:  The defining characteristic of a property.  The nature or fundamental quality or qualities unique to a specific building that provide it with a true advantage.  The core or central existence of a property.

The first step in our approach to marketing is to find the “ethos” of the property.  In generating our marketing strategy we find the essence that makes each property truly unique and we create a brand around that ethos.  Often this involves changing the perception of a property in the marketplace and we do this by creating a brand marketing campaign to redefine the property in the eyes of companies and brokers.

After dozens of highly successful campaigns resulting in fantastic success stories (see case studies), our clients are believers while our competitors continue to scratch their heads and accuse us of being lucky.  We believe that our unconventional thinking is often the best way to make a statement and deliver superior results.   In fact, it is the core of our marketing philosophy.

Many of our competitors take a listing assignment, print a data sheet, put up a sign, send a mailing and then sit back and wait for the phone to ring.  They often view properties as commodities.  Our “ethos”–centric approach is fundamentally different and involves a true brand marketing campaign.  Why do we do it?  Because we know from decades of success that it will always deliver superior results for our clients, both in the short term and by creating a prominent identity for the property, which is critical in the long run.  Our track record proves it.